I contributed to the Texas Dairy Queen "How Do You DQ®?" Bracket Challenge by developing the branding and digital assets from scratch. My role involved creating the initial visual style and mood, which successfully guided the final branding phase. The result was a highly successful launch, with over 2,000 entries flooding in within the first two days, demonstrating the impactful nature of the design and its resonance with the audience.
My role was shaping the initial look and feel that set the foundation for the final campaign you see above. By collaborating closely with the team, I developed the early design concepts that helped define the visual direction and tone of the project. These initial designs served as a roadmap, guiding the creative process and refining the overall approach. Below, you can explore my early concepts, which ultimately paved the way for the polished final campaign. This project was a great opportunity to contribute to both the strategic vision and the hands-on design execution.
