As the lead designer for the MurphyUSA account, I handle the creation and management of monthly social media calendars. Each month, we analyze data on engagement, reach, and impressions to inform our strategies for the upcoming month. MurphyUSA's unique audience, primarily blue-collar Americans in their 40s, has allowed us to tailor our strategies effectively over the years. This account has been a joy to experiment with and innovate upon. Working with MurphyUSA has been an incredibly rewarding experience, and they are fantastic clients.