Vocelli's Pizza, a beloved family-owned restaurant with a franchise model, approached us with an exciting challenge: how to stand out in a crowded market and compete with mainstream pizza chains. They tasked us with redesigning their pizza boxes to better reflect their unique offerings and personality. I wanted the design to showcase the variety of pizza toppings available, so I incorporated vibrant illustrations of the different combinations they offer, highlighting the customizability of each order.
To stay true to their brand, I focused on using bold, eye-catching colors, with a strong emphasis on red—the signature hue of their logo. The result is a pizza box that not only captures attention but also communicates the fun and diverse range of options available at Vocelli. Below, you'll find a glimpse of my design process, leading to the final product that captures the essence of this local favorite.
